From Passion to Profit: Build Your Dream Pet Business in NZ

Introducing: The Pet Biz Blueprint — a 56-page fillable PDF eBook to help you start and grow your pet business, without the costly mistakes.

Imagine Having Everything You Need to...

Start

Discover what pet business suits you best, choose an unforgettable name, and get the experience you need

Launch

Attract dream clients that pay you what you’re worth, value your skills, tip well and sing your praises

Grow

Set clear goals giving you and your employees’ clarity, purpose, and a vision for your business future

You've always dreamed of waking up and spending every day working with animals, but turning that passion into a thriving pet business seems daunting.

What if you had everything you needed to start, launch and grow a Dog Walking, Pet Sitting, Dog Grooming, Dog Boarding, Pet Photography, Dog Training or other Pet Business in NZ?

My name is Lesley Huntley, and I run VIPets here in Christchurch. I’ve run a successful pet business for the past 10 years, and I’ve put all this experience into this fillable PDF eBook, so you can do the same thing.

In this book, you will learn how to:

  1. Unleash Your Pet Business Potential — Discover the 6-step process to brainstorm your unique pet business idea on page 7.
  2. Secrets to a Memorable Pet Business Name — This simple process on page 9 could make your business unforgettable.
  3. Experience Required — Uncover unconventional ways to gain the expertise you need without years in the industry (page 11).
  4. Your Pet Business Dream Team — Assemble the perfect support squad using the strategy outlined on page 12.
  5. Find Your “Why” in 15 Minutes — This quick exercise on page 15 could be the foundation of your entire business success.
  6. The “Fur-mula” for Success — Define your business vision with the blueprint on page 17
  7. The “Paw-fect” Client Persona — Create your ideal customer profile using our unique pet-focused worksheet on page 19.
  8. Turn Competitors into Allies — Master the art of “co-opetition” with this innovative Ally Analysis worksheet on page 22.
  9. Premium Positioning Secrets — Discover how to command top dollar for your pet services using the strategies on page 25.
  10. The Trust Turnaround — Build a trustworthy pet brand using these key concepts on page 28
  11. The 60-Second Elevator Pitch — Craft a magnetic description of your pet business that hooks listeners instantly (page 30)
  12. The Colour Psychology of Pet Brands — Choose your core brand colour using the science-backed method on page 31
  13. Font Psychology for Pet Brands — Choose typefaces that subconsciously attract dream clients using our guide on page 33.
  14. 5-Minute Website Makeover — Three quick videos that will transform your online presence (page 35).
  15. Your Homepage Hook — Craft an irresistible website homepage using our fill-in-the-blank template (page 38).
  16. The 7-Second About Us Test — If your About page doesn’t have these crucial elements, you’re losing customers (page 41).
  17. The “Treat Trail” Method — Design an irresistible customer journey that keeps clients coming back for more (page 42).
  18. Master the SMART Pet Biz Blueprint — Transform vague ideas into actionable plans with our foolproof goal-setting system on page 49.
  19. And so much more.

After You've Filled in the Pet Biz Blueprint You Will Have:

Positioned your business as a luxury your clients cannot do without, rather than something they schedule grudgingly because they have to

Turned even your arch-nemesis competition into business partners you work with to become allies that compliment one another’s services

Defined the ideal clients you most wish to attract so you can craft content, headlines and ad copy with the exact solutions to the problems they are having

Crafted and clarified your brand messaging so your potential clients will never be in any doubt of who you are and where you are taking them

Worked out what makes you uniquely qualified to serve the ideal clients you deserve to work with

Formed a roadmap for your business giving you and your employees clarity, purpose and a vision for the future

Set business and income goals for you to aim for and exceed

And so much more.

Let's Talk About the Bonuses

As soon as you sign up for the Pet Biz Blueprint, you get access to our member’s only area. 

Here you will find the fillable PDF and all the following bonuses: 

AI Content Blueprint

Harness the power of social media to ensure a steady flow of traffic to your website. 

The AI Content Blueprint will show you how ChatGPT can help you create content that increases visibility, builds credibility, fosters engagement, and ultimately grows your brand and customer base.

(Valued at $97)

From Likes to Leads

Social media is not just a passing trend; it has become an indispensable tool for pet care businesses to connect with their target audience and expand their brand’s reach.

This guide will show you why social media matters and how it can benefit your pet care business:

(Valued at $47)

Ongoing Support
(Valued at $47 per month)

Join our free Facebook group for ongoing support with your design, marketing, social media and all things running a pet business in 2024 and beyond.

(Valued at $47 per month)

Starting a business by yourself in the highly competitive pet industry, all while relying on that income, is certainly not for the faint of heart!

I’ll provide you all the guidance and support you need to get started, launch and succeed in your own pet business. I’ve made sure to include everything you need to do to set yourself up for long term success.

But who am I to be helping you with this?

Hello! My name is Lesley, and I run PetBiz.NZ. I'm Here to Help You Achieve Your Dreams of a Peaceful Pet Business!

My marketing journey began in 2003 when I started selling digital products online. Then in 2007, I embraced the digital nomad lifestyle, creating a house sitting website. We embarked on a two-year pet sitting adventure in return for comfortable accommodation across Australia and Canada. It was then I knew I wanted to care for pets permanently as a career!

In 2014, I finally launched my dream business — playing outside in the sunshine with dogs and visiting pets in their own homes. For the next decade, I found a place of complete joy in my work, recently expanding into creating organic, plant-based dog treats.

Now, I’m combining my extensive experience in digital marketing and pet care to help fellow petpreneurs build successful pet businesses. I’m excited to use everything I’ve learned from starting and growing my own pet care company to guide you on your journey.

I’m truly honoured you’ve chosen me to walk beside you as you start your pet care business. I’m here for you and can’t wait to celebrate your every success!

Ok Lesley, I'm In. What Happens Now?

01

Buy Now

Hit the Buy Now button and you will be taken to PetBizBlueprints.com, our membership sister site for Pet Business Owners

02

Sign Up

Once you have signed up, you will get immediate access to the member’s area. You can claim your bonuses and download your fillable PDF

03

Get Started

If you have any questions about anything to do with starting your pet business, simply post to the group and get 24/7 community support

Get the Pet Biz Blueprint and All 3 Bonuses for Just $1 Reserve for a Limited Time

Yes, you read that right. Get everything you see here on this page, the book, the bonuses and the ongoing support, all for just $1 Reserve.

Here's a Simple Promise

The Pet Biz Blueprint will show you how to do everything mentioned on this page, and the ongoing support will help you even more…

But if you’re not satisfied with the Pet Biz Blueprint for ANY reason, simply reach out, and you will be refunded.

This is a ONE YEAR, No Questions Asked Guarantee. 

Looking forward to seeing you in the support group!

Your Friend

Lesley